About us

For the last 20 years, I’ve been touring across India on motorcycles, covering several lakh kilometers across diverse terrains and weather conditions.

Over the years, I’ve tested countless motorcycle riding boots. One thing became very clear: many riders avoid wearing proper riding boots because they feel too bulky, heavy, or uncomfortable. But that’s a risky compromise. Even a minor fall can lead to serious leg injuries, and the right boots can make all the difference.

It was during one of our discussions — between me, Dibakar, and Milerva — that the idea for building better riding boots truly took shape. We realised that Indian riders deserved something far more balanced: comfort + protection + style. From that moment, the three of us committed ourselves to continuous research, discussions, and product improvements.

That’s when we decided to build riding boots that solves this problem — comfortable enough for all-day use and strong enough to offer real protection, following motorcycle safety standards. Our collective goal was simple:
Encourage riders to wear riding boots every time they get on a motorcycle.

For the last 1.5 years, I have been personally testing and refining our boots across Ladakh, Nepal, and the highways of India in all kinds of weather. After multiple upgrades and continuous improvements, we finally created three purpose-built riding boots.

Street Riding Boot – Launching January 2026
Touring Boot – Our first launch
ADV Touring Boot – Launching March 2026

Across all our products, we focused on three core principles:

1. Protection – Our highest priority.
2. Comfort – Essential for Indian riders who ride, explore, and walk.
3. Looks – Because your boots should be stylish as well as strong.

And finally… we made it.
This is our story. This is our journey.

From a Rider to a Rider.

Bulu Pattanaik — ADV Rider and YouTuber.